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Professional History

Complete resume available upon request.

Fractional Marketing & Communications Consultant
                                                                   

February 2025 - Present

The Poetry Foundation
Vice President, Marketing & Communications

January 2022 - January 2025

Robert R. McCormick Foundation
Communications Lead, Communications

July 2019 - December 2021

The YMCA of the USA (National Resource Office)
Director Marketing & Communications,
Healthy Living

March 2015 - November 2018

DeVry University (Home Office) 
Marketing Manager, Brand Communications & Student Experience

September 2009 - March 2015

KPMG, LLP
Marketing Manager, Area Marketing

March 2007 - September 2009

Additional Professional Experience

ALLSTATE INSURANCE COMPANY 

Project Coordinator, Marketing Communications 

 

WASHINGTON MUTIAL BANK (WaMu)

Assistant Vice President, Marketing Manager     

 

AMERICAN EXPRESS FINANCIAL ADVISORS 

Project Manager (MBA Internship)                                            

 

THE MONY GROUP 

Field Marketing Manager (2 MBA Internships)                                                                             

Core Competencies
& Skills

  • Agency & Vendor Management

  • B2B & B2C Marketing

  • Brand Development & Positioning

  • Budget Development & Management

  • Crisis Communication Strategy

  • CRM Marketing Strategy

  • Digital & SEO Strategy

  • Data-Driven Decision Making

  • Event & Tradeshow Marketing

  • Executive & C-Suite Communications​

  • Go-to-Market Strategies

  • Internal & External Communications

  • KPI Development & Tracking

  • Lead Generation 

  • Market Research

  • Multi-Channel Campaign Strategy

  • PR & Media Relations Strategy

  • People & Team Management

  • Reporting & Analytics

  • Stakeholder Engagement

  • Storytelling

  • Video & TV Directing & Scripting

Technical Skills

  • Adobe

  • AI Tools 

  • ​Blackbaud 

  • Canva

  • CRM Platforms (Salesforce, InterAction)

  • Email Platforms (Mailchimp, Zoho, Constant Contact)

  • ePiphany

  • Google Suite

  • Google Ads & Analytics

  • Hubspot

  • Paylocity Implementation

  • Project Management Systems (Asana, Basecamp, & Slack) 

  • SEO

  • Social Media & Social Media CMS (Sprout)

  • Website (Celect, Wild Apricot, WordPress)

  • Video Production

Education

Master of Business Administration, Marketing Concentration 

Florida A&M University, Tallahassee, Florida

​

Bachelor of Science, Business Administration 

Florida A&M University, Tallahassee, Florida

Affiliations

©2021 by Allison M. Claybon. Proudly created with Wix.com

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